YOU WERE NOT BORN
TO SPECTATE.

0 of 500 spots claimed

The first 500 customers are recorded as Founding Members of Born2Rule.

This designation is permanent.

It will never reopen.

It will never be expanded.

Once the record is complete, it is closed.

BORN2RULE

THE STANDARD IS THE STANDARD

Standards aren't walls. They're gates.

This isn't fashion. It's alignment.

SHOP THE STANDARD PLAY THE ANTHEM

WORN BY KINGDOM-BUILDERS

Marcus T.

Marcus T. — Houston.
Built his shop alone.

Darius R.

Darius R. — Detroit.
No handouts. All grind.

James K.

James K. — Atlanta.
Raised three sons. No excuses.

Andre M.

Andre M. — Chicago.
From the ground up.

Terrell W.

Terrell W. — Phoenix.
Built different.

Kevin L.

Kevin L. — Miami.
Built with intent.

Builders come from different walks of life and different perspectives.
What we share is vision for the future — and the fortitude to build it.

Same message. Different versions.
The standard doesn't change.

THE STANDARD TEST

Every man builds a different kingdom.
Same lyrics. Different sound.
Only the version that carries weight moves forward.

  • One vote per visitor
  • Voting window: 72 hours
  • Winner announced Sunday
  • Winning version becomes the featured anthem
  • Others are archived in The Vault

No comments. No discussion. No live percentages until voting closes.

Anthem Version 1

0:00 0:00

LISTEN. DECIDE.

PRIMA

P

Peace

R

Respect

I

Inspiration

M

Motivation

A

Accountability

Access costs commitment.